About Bensaude Hotels Capelas
Bensaude Hotels is a collection of hotels established all the way back in 1935. It is managed by the GrupoBensaude, which is a Portuguese group who has strong historic ties with the Azores Archipelago. The organization has businesses in the region ranging from the supermarket retail chain, maritime transportation, energy sector, etc. They practically know everything about the archipelago - all sides. The group decided to extend its power in the region by creating Bensaude Hotels. After all, they already have the marketing and name to carry on. Now they have a series of distinctive hotels that are all over the Atlantic Islands and Lisbon. The collective brand name for these establishments is the Bensaude Hotels. The group name is essential to unite the market synergies and have a more aimed strategy in increasing their revenue and prominence in the tourism and hotel industry.
Aside from the powerful name, the Bensaude Hotels leads the hotel market with its signature Azorean hospitality. One of the leading people in the group, Vasco Bensaude had always wanted to open the Azores to the international scene, so he was the first person to build a luxury hotel in Sao Miguel Island in 1935. It was the Hotel Terra Nostra. He was also the first person to construct an Azorean golf course in 1937 as well as the pioneer in launching an Azorean airline company, SATA, in 1947. Until now, all of these projects are operate under the group’s portfolio.
