Reservations.com Cookie Policy

This Cookie Policy was last modified on June 17, 2018.

At Reservations.com, we strive to deliver a website that is engaging, intuitive, and meets the needs of our customers. One way that we do this is through the use of cookies.

If you’re not sure what cookies are or what they do, this page will tell you what you need to know about cookies. Likewise, this page will describe how you can manage cookies on your computer.

Like every aspect of our website, your access and use of our website is governed by our Terms of Service. We may modify this Cookie Policy at any time and without prior notice.


What is a cookie?


A cookie is a small amount of data that is placed on your computer or mobile device.


Why do we use cookies?


Cookies help us improve our website and deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns

• Store information about your preferences, allowing us to customize our website according to your individual interests

• Speed up your searches

• Recognize you when you return to our website

We use cookies because we want the time you spend on our website to be as useful and intuitive as possible. Information we collect through cookies includes IP address, device type, browser type, browsing information, operating system, internet service provider, timestamp, the referring URL, and features used or activities engage in within our website. This information is collected primarily to track how you entered our site (e.g. via an ad) and to track your use of our site on a per session basis. For example, when you permit the use of cookies in your web browser, they allow you to be recognized as the same user across pages of our site and our partner sites. Without the use of cookies, we cannot recognize you and your use of our site as you search for and book reservations.

For further details on what information is collected and how it is used, please see our Privacy Policy.


What cookies do we use?


The following list describes the types of cookies we use on Reservations.com:

First and third-party cookies

Cookies that are set by us are called “first-party cookies” and cookies that are set by our partners and suppliers are called “third-party cookies.”

First-party cookies are primarily used by us to assist in you accessing the page to book a reservation, but we also use them for other purposes, as stated above in “Why do we use cookies?”. The categories of first-party cookies set by us include Essential cookies,

Third-party cookies enable our website visitors to see and interact with content provided to us by other companies, as well as help us with website analytics (described below). Third-parties that set cookies while you are using our website include Azure, Google, Bing, Clicky, IntentMedia, Pingdom, and Trip Advisor.

Duration: session and persistent cookies

“Session cookies” exist only for the length of time that you visit our website and are deleted once you close your web browser.

“Permanent cookies” (also known as “persistent cookies”) remain stored on your computer or mobile device so they can be used the next time you visit our website.

We strive to limit the lifespan of permanent cookies to no more than five (5) years, but there may be exceptional circumstances (like for security purposes) that may require the cookie to exist longer than that.

Essential cookies

“Essential cookies” are required to help you access and use our website as trusted web traffic, to search for and book reservations across our website and the websites of our partners, and to assist you in obtaining assistance if needed. Essential cookies are critical because you can’t access these services without them.

Performance and functionality cookies

These cookies allow us to provide features such as maps and videos, which help to enhance the experience you have on our website.

Analytics and customization cookies

Analytics and customization cookies gather information about how our visitors use the website and how successful our advertising and marketing efforts are. The data stored in these cookies is also used to customize our website for you.

Advertising cookies

We use advertising cookies to make sure that we show you the advertisements and messages we think you will want to see, as well as to restrict the number of times you see the same advertisement and make sure the advertisement is properly displayed.

Social networking cookies

Social Networking Cookies allow visitors to share pages and content from our website through third-party social networking websites.

Flash cookies

Certain features of our website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our website. Please note that Flash cookies are not managed by the same browser settings as are used for browser cookies.


What is a Web Beacon?


In addition to our use of cookies, certain pages of our website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit use, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).


What do we track on our server log?


Our servers automatically collect certain information to help us administer and protect our website, analyze usage, and improve users’ experience. The information collected includes:

• IP address and browser type

• Device information including Unique Device Identifier (UDID), MAC address, Identifier For Advertisers (IFA), and similar identifiers we or others may assign

• Device operating system and other technical facts

• The city, state, and country from which you access our website

• Pages visited and content viewed, stored, and purchased

• Information or text entered

• Links and buttons clicked

• URLs visited before and after you use our website


What are your choices?


You can manage cookies through your browser.

You can set your web browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of our website may be inaccessible or not function properly. Unless you have adjusted your web browser settings to refuse cookies, our website will set cookies on your computer or mobile device when you direct your browser to our website. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website.

You can manage certain third-party cookies.

If you’d like to find out more information about certain third-party cookies, visit youronlinechoices.com, select your location, and follow instructions on how to use that website’s tool. You can search for the third-party (see above) whose cookies you would like to disable or block. However, not all third parties participate in this tool. Note also that this tool is intended to block primarily behavioral advertising, not necessarily all cookies.


How to contact us


If you have any questions or concerns regarding Reservations.com’s use of cookies, please contact us at:

Email: [email protected]
Call: 855-516-1090
Write:
Reservations.com
Attn: Support/Privacy
390 N. Orange Avenue, Suite 1605
Orlando, FL 32801