If you’re not sure what cookies are or what they do, this page will tell you what you need to know about cookies. Likewise, this page will describe how you can manage cookies on your computer.
What is a cookie?
A cookie is a small text file that is placed on your computer or mobile device.
Cookies help us improve our website and deliver a better and more personalized service, including by enabling us to:
• Estimate our audience size and usage patterns
• Store information about your preferences, allowing us to customize our website according to your individual interests
• Speed up your searches
• Recognize you when you return to our website
Although cookies are used to track how you use our website, it’s important to remember that cookies cannot be used to tell us who you are or identify you personally.
What cookies do we use?
The following list describes the types of cookies we use on Reservations.com:
Type of cookie
First and third-party cookies
Cookies that are set by us are called ‘first-party cookies’ and cookies that are set by our partners and suppliers are called ‘third-party cookies’.
Third-party cookies enable our website visitors to see and interact with content provided to us by other companies, as well as help us with website analytics (described below).
Session and persistent cookies
‘Session cookies’ exist only for the length of time that you visit our website and are deleted once you close your web browser. ‘Permanent cookies’ (also known as ‘persistent cookies’) remain stored on your computer or mobile device so they can be used the next time you visit our website.
‘Essential cookies” are required to help you access secure areas of our website and to use features such as managing reservations. Essential cookies are critical because you can’t access these services without them.
Performance and functionality cookies
These cookies allow us to provide features such as maps and videos, which help to enhance the experience you have on our website.
Analytics and customisation cookies
Analytics and customization cookies gather information about how our visitors use the website and how successful our advertising and marketing efforts are. The data stored in these cookies is also used to customize our website for you.
We use advertising cookies to make sure that we show you the advertisements and messages we think you will want to see, as well as to restrict the number of times you see the same advertisement and make sure the advertisement is properly displayed.
Social networking cookies
Social Networking Cookies allow visitors to share pages and content from our website through third-party social networking websites.
Certain features of our website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our website. Please note that Flash cookies are not managed by the same browser settings as are used for browser cookies.
Web server and application logs. Our servers automatically collect certain information to help us administer and protect our website, analyze usage, and improve users’ experience. The information collected includes:
• IP address and browser type
• Device information including Unique Device Identifier (UDID), MAC address, Identifier For Advertisers (IFA), and similar identifiers we or others may assign
• Device operating system and other technical facts
• The city, state, and country from which you access our website
• Pages visited and content viewed, stored, and purchased
• Information or text entered
• Links and buttons clicked
• URLs visited before and after you use our website
How can you manage browser cookies?
How you can manage Flash cookies?
To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website.
Online Behavioral Advertising Cookies
Most advertising networks offer you a way to opt out of targeted and online behavioral advertising. If you’d like to find out more information on how to opt out, visit the Your Online Choices website. When opting out of online behavioral advertising via Your Online Choices, you will need to select “Blue Kai” and follow the opt out process.
We adhere to the European Interactive Digital Advertising Alliance (“EDAA”) Principles. For more information about the EDAA, you can visit the EDAA website. If you wish to make a query or complaint about our use of online behavioral advertising cookies, please use the details listed in the “How to contact us” section below.
We do not process sensitive personal data for online behavioral advertising purposes and we do not target anyone under the age of 18 on our website for any purpose, including online behavioral advertising.
How to contact us
Email: [email protected]
390 N. Orange Avenue, Suite 1605
Orlando, FL 32801