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Digital Marketing Manager
The Digital Marketing Manager will be an ROI-driven individual that has expert problem-solving and creative-thinker skills. Responsibilities include Media Buying, Tag Management, Affiliation Program and new marketing prospective at Reservations.com
Plan, execute (hands-on) and measure digital marketing strategies, including but not limited to SEO/SEM, reputation management, retargeting strategies, media buying, using KPIs to ensure efforts against goals (ROI)
Identify trends and optimize spend and performance based on the insights. Forecast spend and revenue budgets.
Excellent verbal and written communication skills and experience working directly with executives and decision makers from partners and account managers.
Brainstorm new ways to improve performance across all marketing channels. Source and test new opportunities.
Work closely with IT and finance teams to maximize the integration of all projects.
Maintain page tagging standards to streamline tag distribution across web
BS/MS degree in marketing or related field
Tag Manager is a Must have qualification
5-10 years' experience on management and hands-on of digital marketing
Highly creative with experience in identifying target audiences and developing digital campaigns
Highly motivated, resourceful, problem-solving, self-starter with the ability to multi-task and keep numerous projects on track in a fast-moving environment.
Solid understanding of the following (or majority of the following): Tag Manager, Facebook Business Manager, Facebooks Ads Manager, Google Analytics, Google Data Studio, Google Adwords, Bing Ads Editor, Youtube media buys, Affiliation Programs (CJ or similar), Hotels Ads (Bing and Google), TripAdvisor Advertising, Bing Hotel Center, meta search media buys, retargeting media buys, audience-based display media buys.
Strong analytical skills, curious and creative-thinker, data-driven mindset
Ability to work and handle ROI results pressure
Up-to-date with the latest trends and best practices in digital marketing and measurement
Strong organizational skills with ability to work on multiple projects while maintaining attention to detail
Proficient in Microsoft Office products - advance skills in Excel.
Showcase a willingness to learn and grow proactively in an ever-changing digital environment
Social Media experience (updating platforms, drafting copy and scheduling posts, coordinating creative, monitoring and engagement) is a plus
SQL knowledge is a plus
Digital Marketing Analyst
The Digital Marketing Analyst will collect and utilize data-driven insights, website performance and trends to make recommendations for performance optimization using A/B and multivariate testing.
Lead CRM and Customer Retention strategy
Measure and report on marketing campaign results and KPIs (key performance indicators)
Help establish baselines and benchmarks
Develop user profiling, scoring system and measurement system that lead to more effective direct communication and user experiences
Track, report, and analyze website analytics and PPC initiatives and campaigns
Minimum of 3-5 years work experience in digital marketing
Familiar with CRM solutions such as Salesforce or MS Dynamics and Marketing Automation solutions such as Eloqua, Marketo, Hubspot, etc
Experience integrating and executing campaigns and programs across numerous channels such as email, direct mail, and social sites such as LinkedIn, SEM, PPC and display re-targeting.
Passion and enthusiasm for internet Marketing
Senior SEM Manager (International Markets)
A results-driven candidate who loves data, wants to make an impact, and has expert problem-solving skills. You will be responsible for SEM initiatives targeted at Reservations.com customers outside of North America Region in Europe, South America and Asia Pacific.
Manage end to end paid search strategy, including keyword portfolio development, bidding and budget management
Develop and implement action plans based on data analysis/metrics to optimize the paid search strategy across multiple channels
Manage the financial planning, tracking & analysis of campaign data, both ongoing and historical
Establish & Meet budget and cost per action (CPA) targets
Plan, forecast, analyze, and optimally manage the search engine marketing budget
Conduct measurable A/B tests on ad copy/landing pages with the goal of increasing CTR, conversion rate, and quality score
Evaluate, implement, test, and optimize betas and new features to stay ahead of the competition
Conduct regular and comprehensive campaign auditing and data QA.
5 years of paid search campaign management and strategy development experience
Knowledge of optimization by keyword, DMA/GEO, device, day of week/time of day, landing page and creative
Must have strong quantitative experience and skill set, be highly analytical, curious and detail oriented
Must have keen interest in new trend and technologies
Experience working with Google Scripts
Experience with SQL and/or statistics and analytical models
Experience managing direct reports
Google Analytics and Adwords Certification
Experience with multivariate testing tools such as Google Website Optimizer or Optimizely
If you're up for interesting problems building real next generation experiences, we'd love your help developing a proud, user-focused engineering culture and fulfilling our mission.
Help define and implement features for the Reservations.com services
Redefine and iterate on the website experience
Architect and own major portions of the site
Analyze and solve performance issues
Mine and present our internal data and metrics so we can continue improving
Investigate bugs and diagnose issues
Share your knowledge with the team by conducting design and code reviews
Experience with database-backed web applications, including schema development and scaling issues
Deep understanding of MVC frameworks and designing web architectures
Proficient in data structures and algorithms
A degree in computer science or related technical discipline, or the equivalent
Strong communication and documentation skills
Front End Developer
Design and build user interfaces for interactive web applications.
Create new interactive methods and techniques for browsing data. Create new visualization methods and techniques.
Design and build collaborative tools for improving user workflow.
Experience using CSS Preprocessors like SASS, Less, or Stylus.
Experience in testing across different browsers, platforms, and devices.
Basic knowledge of Photoshop including working with PSDs, layer comps, and optimizing images.
Strong knowledge SVN/Git.
Lead development efforts on large scale web-based projects, ensuring robust and lasting solutions are implemented.