About De Vere Group Swallowfield
De Vere is a hotel group under the Principal Hotel Company with a collection of country estates and mansions converted into modern living spaces and accommodations. Based in London, it used to be a brewing company called Greenall’s which was started way back in 1762. The company put a halt on brewing in 1991 to concentrate on its hotels and pubs. Currently, De Vere Hotels - which was also at one point called De Vere Venues - has 22 properties located in different parts of England in its portfolio, including five right smacks in Central London.
De Vere Hotels aim to give guests unforgettable experiences, thoughtfully crafted. They offer a variety of services meticulously designed to ensure that events are carried out smoothly at any of their properties. Whether the planned event is for business or for personal celebrations, guests will receive the same exceptional level of service. Loyal and returning customers may also wish to sign up for their loyalty club, Applause, which rewards members with exclusive discounts and perks.
The hotel group recently underwent a £100 million restoration project. The result is a new collection of country estate hotels that mixes leisure with business facilities - perfect for team buildings, weddings, business meetings, and conferences.
