About Holiday Inn Express Hotel By InterContinental East New Market
The Holiday Inn Express Hotel is a part of the InterContinental Hotels Group family. It is a mid-priced hotel chain that caters to the “upper economy”. Tagged as an “express” hotel, it focuses on offering limited services at a reasonable price. The amenities are convenient and practical and target business travels and tourists on short-term stays. As of September 2018, there are 2,687 Holiday Inn Express hotels throughout the world with over 274,000 rooms.
The first Holiday Inn Express locations opened in the United States in 1991. By 1998, the brand created such an amazing campaign ad called “Stay Smart” which clicked and helped skyrocket the hotel’s success. Originally, the first few Holiday Inn Express properties were the no-frills type hotels. Newer Holiday Inn Express hotels now offer most of the amenities that its higher-end counterpart offers.
There are four hotels in the Holiday Inn family of brands. These include the Holiday Inn, Holiday Inn Express, Holiday Inn Resort, and Holiday Inn Club Vacations. The Holiday Inn Express is different from the other brands in its style. Typically, the hotels are built from corporate architectural stereotypes with each hotel consisting of 60 to 80 rooms and a mix of suites. The Express hotel chain has seen a huge success so much so that majority of the Holiday Inn Express hotels are either brand new or newly renovated. Holiday Inn Express hotels also differ in its location because the chain is typically positioned in suburbs and freeways.
