RIU Hotels & Resorts has a recorded 4 million count of clients as of 2014. The family-owned hotel chain’s inclusive services have kept it a household name in the tourism industry. Their humble beginnings go all the way back in 1953 where their first launch was of a small holiday accommodation in Mallorca, Spain named Riu San Francisco. Their first city hotel bloomed later in 2010. Ever since that single extension, their operations grew swiftly. Suddenly, they were already building more and more hotels in cities. This line of city hotels was labeled Riu Plaza.

Their city hotels branched outside Spain—Portugal, Ireland, Germany, Mexico, United States, Jamaic, Sri Lanka, etc. Their invasions in diverse locations paved the way for their popularity in the tourism industry since. They strategically built hotels in the center of the mentioned cities. Their small holiday firm’s charms prevail as they offer home in these tourist-filled cities. This overall combination of consistent family ownership and practical business strategy has put the hotel chain in Hotel magazine’s 2014 ranking as the 30th largest hotel chain in the globe. Despite their image of focusing on holiday hospitality management, the brand has never stopped incorporating their once simple, second-home image when they started many years ago.