Comfort Inn By Choice brand hotels in Sturgis, South Dakota

About Comfort Inn By Choice Sturgis

Comfort Inn is the hotel brand under the Choice Hotels group that was founded in 1981. The company was launched to be able to fill in the gap in proving more lodging facilities to a growing demand in the mid-range hotel brands in the United States. At present, there are over 2,600 operating hotels under the Comfort Inn and Comfort Suites brand of Choice Hotels nationwide.

For almost three decades, Comfort Inn has been America’s top provider for pleasant accommodations and lodgings for business travelers, families and tourists. Last 2011, the company unveiled a new set of design for their hotels aimed to provide their guests with the best modern experience they can ever get. Comfort Inn felt the need to provide a space that is designed to make their guests at home and to make every hotel room personalized for their needs. Expansions for the Comfort properties began and were implemented rapidly since 2012 which includes removing franchises from over 600 properties that failed to keep up with the Choice Hotel group standards.

A rebranded Comfort Inn hotel was welcomed in 2018 and was merged with Comfort Suites creating one group under the Comfort Inn & Suites hotel brand.