Ottimistica Hotels is an Italian hotel chain operating in different parts of Florence. The brand is all about promotion of the Florence culture and history. That’s why they have their properties all scattered in different sights and historic buildings in the city. Although their branding is only of 2-3-star types of hotel, they still have a sleek style in their interiors and a topnotch hospitality service. This includes their accessibility not only to the must-see tourist spots but the centers where travelers might want to pick up essentials or grab something to eat. The hotel chain is divided into three brands namely Florence Hotel Domus Florentiae, Florence Hotel Desiree, and Florence Hotel Elite.

Ottimistica Hotels also identifies more as a recreational facilities and services, implying that their hotels are more than just accommodations. They provide entertainment, activities, and other things people can enjoy while visiting Florence. They may not have the 4-5 star rating, but they are a down to earth company working on giving their guests a good time in their properties. Many hotels, the company found, are just all about providing stays that aren’t enjoyable. They used that problem in the Florence hospitality market so they could bring their brand forward.