One of the trusted hotel chains in the United Kingdom, Intercorp Hotel Group was founded in 1988 in Ibiza and was mainly a hotel group catered to accommodate families on a holiday. By the end of the 1990’s the brand began its expansion as a part of its efforts to share the brand’s success in this unique and focused niche in the hotel and management industry to areas beyond Ibiza, adding more unique properties to its portfolio and providing its unique style in accommodations with respect to the environment and the historical value of the region they choose to open their hotels at.

Among the hotels located outside Ibiza includes Brantridge Park in the United Kingdom. Hotel Royal Rochebrune in Megeve, France as well as the Marques Palace located near the sports center in Tenerife. Expanding outside Ibiza was a part of the compensation that the band experienced after its success in the Balearic Islands.

Among the brands notable marketing strategies is its program of offering a dream vacation for clients all year round in different destinations. These efforts included a lot of improvement in their facilities, keeping up with the demands of the customer and adding more value to the brand in terms of services.