About Hipotels Smara (Western Sahara)

Hipotels is a family business that has been operating a chain of hotels for over 40 years now. The family’s aim was to put their properties right by the beach so guests can enjoy the real essence of a holiday. The hotels have quality and well-curated décor that make the brand a popular destination to travelers around the world. They now have 30 establishments with 3-5 stars in Majorca, Cadiz, Lanzarote, and Cancun. The hotel chain being “unlike any other” according to the team itself reflects how they strategically located their properties in dreamy areas and add amenities that are beyond what’s expected from a hotel-resort.

The brand just knows how to tickle their customers by providing them separate family-friendly hotels, adults-only accommodations, golfing holidays establishments, and hotels with SPA. Not all hotel chains think of these distinct holiday groups which make it difficult for them to have a specific consumer target. Since Hipotels know better than to follow that pattern, they may appear modest but they definitely have competitive revenue compared to other businesses in the market. Having specific client targets in the hospitality industry is not easily pulled off by many companies given the natural diversity of people coming in for accommodations but Hipotels managed to make a difference all these decades.