About Protea Hotels By Marriott Gobabeb
Now known as Protea Hotels by Marriott, this series of hotels was founded in 1984 by Otto Stehlik and just 6 business associates who all comprised the 40% ownership of the brand. 60% of the business was held by Bankrop. This brand was born strong with 4 properties already under management. In 2013, Protea Hospitality Holdings was acquired by Marriott International which was the parent company of the famous Marriott Hotels. The rebranding was more than just a business acquisition. It was a boost to the hotel chains, making it the top spot to be in the Ask Afrika 2015/2016 Icon Brands Survey, a notable recognition for South Africa’s leading hospitality group. The loyal client base of Protea Hotels has played a significant role in its expansion into over a hundred of properties in 9 African countries.
Marriott International secured a good deal with this $186 million purchase from the original owners of the franchise. Marriott’s presence in Africa significantly doubled. A new company may have acquired the South African hotel but its flowering plant Protea, which is unique to Africa, remained the logo of the brand. As the flower represents—a colorful crown—the Protea Hotels has kept its reputation as the king of the hospitality industry in Africa.
