About Discovery Holiday Parks Armadale
The Discovery Holiday Parks Pty Ltd. manages Australia’s biggest lifestyle, holiday, and workforce accommodation parks which include camp sites, caravan parks, and hotels. The company was established in Adelaide, Australia in 2004. It was four years later that they changed their name from Beston Parks Management Pty Limited upon their further expansions. Grant Wilckens, CEO of the company, had a corporate finance background from Rothschild and 360 Capital Group. His knowledge in commerce has a huge influence on the success of his Discovery Parks. His experience as a well-traveled accountant has allowed him to create bigger visions for his concept, and it has earned him a seat in the board of the Caravan Industry Association of Australia. His efforts as a CEO have touched the local industry, so he actively contributes to the growth of his community as well.
The branding of the Discovery Holiday Parks is heavily rooted in their promotion of national parks and natural reserves in Australia. That authenticity has challenged the industry it lies in—with international brands and local brands trying to learn the model in which Wilckens has created this concept. The brand currently has 60 parks around the country, making it an Australian trademark.
