Concerto Hotels is an Italian hotel chain with locations in Florence, Milan, and Forte dei Marmi. The hotels are a collection of complimentary structures that make up what the group defines as the authentic Italian holiday experience. As they put it, Concerto is a name that represents how the chain is an orchestra with various instruments playing distinct sounds with harmony and for the same melody. The brands under Concerto (The Hub Milano, Hotel Londra Firenze, Villa La edetta Firenze, and Hotel Il Negresco Forte dei Marmi) are all unique hotels that share the same elegance in their interior designs.

The brands also have different personalities that bring out the diversity of taste in the group but also the character of each region they are in. It is indeed like a working band with people carrying different personas. It is even difficult to determine if the hotel is under Concerto, if one doesn’t know about the operations. Each property just characterizes a kind of uniqueness that doesn’t aim to divide the collection but to simply spice it up by showing how flexible they could be even to different preferences or various travel purposes, may it be for business or for pleasure.