Conquering the world, one hotel at a time, YELLO hotels is known as “The Netizen’s New Midscale Hotel” and is now in motion to open a new location in North Sulawesi, Indonesia. Established in 2016 by the TAUZIA hotels, the first ever YELLO hotel was opened in Surabaya.
By November 2016, YELLO Hotel Harmoni was opened in Jakarta, the very first in the region and hosted the OFF DA WALL Urban Festival. Since its conception, the brand has already expanded to Banding and plans of establishing sites in Bali, Kupang, Riau, Malang and Medan are being executed to be able to provide hotel and accommodation services in all the major cities of Indonesia by 2023. YELLO’s latest expansion in Manado will include a 130-roomed hotel created for the midscale market and is target to open in 2021. In 2019, a total of five new hotels will be built across Indonesia to be able to complete the company’s target of completing a 19 hotel network for the YELLO brand.
YELLO is under the TAUZIA Hotel Management that operates under the WorldHotels brand. The TAUZIA handles YELLO together with POP! Hotels to cater lodging and hospitality facilities for millennials, the younger generation and travelers on a smart budget.