Waterfront Hotels & Casinos was founded in 1998 in the Queen City of the South of the Philippines, Cebu City. The Waterfront Cebu City Hotel & Casino was considered as the flagship hotel of the brand and was also recognized as one of the famous landmarks and hotels in the Philippines. This hotel featured 561 guest rooms and suites and a casino gaming arena onsite. Convention rooms, meeting areas as well as several food and beverage outlets are also located onsite. With over two decades of experience in the hotel and accommodation industry, it is considered as one of the world-class establishments in the country.

The hotel is owned by the Waterfront Philippines, Inc., a company that operates top of the line Filipino-owned hotel chains in the Philippines. To be able to create a strong imprint in the tourism and accommodation industry in the country, more hotels were opened in different major areas in the country. These include hotels located not only in Cebu but as well as in Davao and Manila - key locations for tourism and business in the region. The brand is also incorporated in the Cayman Islands and has been working with the brand to market and promote its hotels and casinos internationally.