Established in 1991, Premier Hotels & Resorts has a long-standing reputation in the luxury hospitality industry, backed by decades of experience in providing customer-centered services in South Africa. Primarily, it is known for catering to the needs of business travelers, given the conference facilities it provides.

The story of Premier Hotels & Resorts started when Sam Nassimov bought an old hotel in Eastern Cape and turned it into a boutique hotel. It was built with the goal of offering reliable hospitality services that truly attended to the needs of guests, making them feel at home no matter how far they came from.

Currently, Premier Hotels & Resorts has 16 properties in the country. Its team has grown to more than 1,500 members, who all share the company’s vision of providing unrivalled and heartwarming hospitality solutions to all kinds of guests. Surely, customers will identify with the family-friendly atmosphere in any of its properties.

With nowhere to go but up, Premier Hotels & Resorts continues its expansion plans in the country. It is committed to building more partnerships and creating more opportunities for everyone involved in the industry. Of course, on top of it all, it is dedicated to continue optimizing its processes in order to serve the best interests of its customers.