Recommended Hotels was founded in 2003 by Martin Philips. Philips has been part of the sales and marketing niche of the hospitality industry, and saw the opportunity in creating a business that will provide independent hotel owners in maximizing their Online Travel Agents revenue. Through content management and improving the online presence of these independent hotelier brands, through Recommended Hotels, such increase in OTAs would bring a significant change in the revenues and presence of these independent players in the hotel and accommodations industry.

Recommended Hotels expanded their roster of services in 2012 by creating larger and divided teams that will look after the sales, initial online set-up, customer service and business development sections of the hotel management industry. By 2013, Channel Managers and Property Management Systems and processes were becoming a necessity in the rental property industry. Recommended Hotels’ founder, Martin Philips sold the Recommended Hotels brand to Cultuzz Digital Media Group, a German company that already developed Channel Managers for the hotel industry. The merger combined Recommended Hotels experience in marketing hotel properties with Cultuzz’s technology, creating a stronger force in the hospitality business.

In 2018, Recommended Hotels removed the commission-related pricing and switched to a fixed hourly modes to be able to provide flexible payment terms for the company’s services.