About Daiwa Royal Hotels Futtsu
Daiwa Royal Hotel is a hotel and resort brand founded in 1973 by Daiwa House Industry. By that time, Daiwa House Industry was already an established name in homebuilding. The brand has multiple locations in Japan’s prime cities, making its revenue worth $431,516,562 in 2017. Daiwa Royal Hotels aim to put establishments in convenient location for people on business trips and leisure travelers alike. This is why the Daiwa Royal Hotels is divided into four categories. There’s Active Resorts, Hotel & Resorts, THE, and Royal Hotel. The THE is the luxury hotel while the Royal Hotel refers to the number one operating hotel in its region who takes after the traditional values and visions of the founder of the company.
The interesting division of the Daiwa Royal Hotels aims to represent the changes in the modern Japan society. The country deals with a lot of shifts in their traditions, culture, etc. as time passes, and Daiwa Royal Hotels deals with it by going through these modifications while maintaining their traditions which they’ve had right at the beginning. This division took place in April 2018 when the brand changed their corporate symbol into a company that is more adaptive to the said advancements in the industry and society in general.
