Australia - New Zealand and the South Pacific
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Botany Next Story Group
About Next Story Group Botany
Next Story Group is a modern hotelier company that manages the famous hotel chain Next Hotels & Resorts and the Kafnu Urban Village for the young generation of creative people. This dynamic in the management of Next Story Group is a revolution in the hospitality and real estate industries which the group is trying to both break into using the shifts that are bound to occur in these changing sectors. Instead of following traditional business models in getting around the said fields, Next Story Group is using digital marketing and design as their weapon in battling competitors in the two industries. How millennial, right? That spirit of the group has brought them to excellent heights even now that they are just starting off.
The group believes in quality life more than luxury lifestyle, and the latter is what most hoteliers’ target. However, the group has noticed the shift of consumers’ interest towards a simpler yet quality experience in stays, so they created a hotel with a millennial theme and sustainable structure along with an urban village built specifically for the current generation of young professionals focusing more on their actual passions rather than in getting themselves in the busy corporate settings.
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