Clarion Hotels By Choice brand hotels in Armadale, Victoria, Australia

About Clarion Hotels By Choice Armadale

Clarion Hotels is a full-service hotel chain targeted at business travelers, offering various styles. Its hotels are strategically located at resorts, airports, and business centers. It provides a meeting space ideal for any business or social gatherings, along with catering, and food and beverage.

Clarion Hotels boasts of more than 250 locations worldwide. Its presence extends from the 39 states in the U.S. to over 20 other countries. Each hotel features on-demand services, room services, and standard amenities and facilities, including a restaurant, 24-hour business center, fitness center, and a room with a large desk and ergonomic chair.

The hotel chain is owned by lodging franchisor Choice Hotels, formerly known as Quality Courts or Quality International. It has over 7,000 hotels with roughly 570,000 rooms across over 40 locations worldwide under its portfolio. These hotels range from economy to extended stay, from mid-scale to upscale, and from limited service to full-service hotels.

Clarion Hotels was established in 1987 after the conversion of an upper mid-priced segment of Quality International, Quality Royale to the brand. It was meant to compete with Four Points by Sheraton and Red Lion Hotels. Its boutique line, Ascend Collection (formerly Clarion Collection), is designed for historical hotels with established local identities.