The digital age has reshaped consumer preferences across all verticals. The travel industry is no different.
Today, before making a purchase, consumers make decisions based on a variety of factors including online research. Google studied consumer decision making for travel and found that online research plays a critical role in a buyers’ journey. Research also shows that online research improves consumer confidence and reduces purchase anxiety.
Content is key for Reservations.com, an award-winning online travel company.
Founded in 2014, the company is on a mission to bring the human-touch back into the world of online travel. With an inventory of over 500,000 hotels worldwide and 24*7 support, Reservations.com has seen rapid growth with its’ consumer base.