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From the Community: The Next Paradigm Shift: How AI is helping bring the Human Touch back to the world of Travel

“Mahesh Chaddah, co-founder of Reservations.com discusses how his team and the industry in general, is innovating to bring back AI-powered human touch and personalize every interaction with today’s highly demanding traveler. The emerging trend in experiential travel, has created a demand for obsessively detailed personalization, acutely relevant recommendations and insider access. To support this trend, the travel industry has seen a rise in human-machine interfaces made possible by embedding AI-augmented tech and machine-learning. The solutions broadly aim at automating common consumer use cases with the help of chatbots and natural language processing engines.” Read More..

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