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7 Basic SEO Best Practices You Can Learn from Huge Travel Brands

7. Exact-Match Domains

This is a hard one to determine the impact. Google has clearly rollbacked the impact of exact-match and partial-match domains in recent years. But they do still have some positive signals, if not used in a spammy way. The proof is in the pudding:

 

Reservations.com

Despite have weaker metrics than its competitors, Reservations.com is ranking #3 for “hotel reservations” (as of this writing) – a hugely competitive keyword.


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